Free Online Marketing & Blogging Course - By Builderce

Here is the free online marketing and blogging course, by our team (Builderce)

In this specific course, we focus on how we refine our audience by targeting them with paid and organic advertising with their interests. We specifically breakdown a email list strategy, collecting and generating leads from opt-in forms and affiliate marketing.

Contents:

1. Acquiring Traffic

2. Monetization

3. Creating Links, Opt-in Forms or Bridge pages

4. Execution

1. Acquire Traffic

First, you need to know what niche your business or ecommerce store is in. This will define what your target audience is and how to target them. You also need to work out what content strategy you are going to use. This means what type of platform/s you will use to reach your audience. It may be one or multiple. Once you have decided what marketing type you would like to use, either organic or paid, you need to know that if you are using organic, you have to manually target an audience. If you are using paid advertising , such as Facebook ads, it can target people automatically. You will also need to define what your audience will be such as gender, age and interests.

There is various types of how to attract people. Although, the main ways is either through direct clicks (clicking on a link, account or website) or through SEO search (Google, Bing, etc.) Ranking on google or a web extension is passive traffic.

2. Monetization

Blogging is one of the most popular ways to earn money online nowadays. Furthermore, affiliate marketing is the most common way to monetise your blogs by creating links which you can earn commissions. In order to do this, you will need to find a niche such as, ecommerce, digital marketing, fashion products, home appliances etc. The most competitive niche is ecommerce and digital marketing which require a high SEO rank on google to generate enough traffic for it to work.

Getting an affiliate link is quite easy. All you need to do is find a niche. visit a specific business to sign up, and once approved, you will be given affiliate links.

For example, if you want to promote you blog which is in the digital marketing niche, you can search up 'digital marketing affiliate programs'.

3. Creating Links, Opt-in Forms or Bridge Pages

Like stated in the latest paragraph, creating direct like can be very effective. Nowadays, social media is creating link buttons more regularly. This can be an advantage for online marketing by advertising your business or product. Once you have refined you audience and want to collect emails for email marketing, creating an opt-in form is very effective to collect leads. You can sign up and get a free trial on Leadpages or ClickFunnels which are the most popular lead generation services in 2022. With these specific services, you can create an opt-in form or bridge page quite easily which provide you a link which can be attached to your direct link from advertising.

If you are receiving emails from you marketing via your opt-in and landing/bridge pages, that means that you have gained your audiences attention and have a user that has interest in your business. You also have access to their email for further marketing such as email campaigns.

If this process doesn't work and you don't see any results for a while, consider offering a product our course that is offered within the opt-in form. Most business miss the opportunity for people by entering their email because they don't receive anything in retune. If you can offer a course, product, blog etc there is more of a chance they will enter their email.

Try Leadpages

4. Executing

Once the visitor has opted in their email and gets redirected to your website, they should be redirected to a page on what you're trying to promote. Most cases personal brands/businesses, redirect their audience to a blog in which they can monetize using affiliate marketing, adverts, sponsorships, courses etc. This is classified as an execution process, the process where the refined customer/client is interested in your niche and is likely to interact with your page.

After following this process, you will need to apply consistency with your advertising and brand marketing. Optimising key words on your blogs and websites are crucial as it determines how much traffic you can drive to your specific page.